TY  - BOOK
AU  - Vithala R. Rao
TI  - Handbook of pricing research in marketing
SN  - 9781847202406 (hb)
U1  - 658.816 
PY  - 2009///
CY  - UK
PB  - Edward Elgar
KW  - Management sciences
KW  - Marketing
KW  - Research marketing
KW  - Marketing mix
KW  - Pricing decisions
KW  - National brands
KW  - Revenue management
KW  - RSBM
N1  - Includes bibliographical references and index.
ER  -