00668nam a22001697a 450000500170000002000230001708200170004010000190005724500460007626000270012230000340014950000520018365001320023594200070036795201070037499900170048120260717110346.0  a9781847202406 (hb)  a658.816bHAN  aVithala R. Rao  aHandbook of pricing research in marketing  aUKbEdward Elgarc2009  axxi, 593 p.b: ill.c; 25 cm.  aIncludes bibliographical references and index.   aManagement sciencesaMarketingaResearch marketingvMarketing mixvPricing decisionsvNational brandsvRevenue managementvRSBM  cBK  00104070aGGLbGGLd2026-07-16eGiftl0o658.816 HANp122630r2026-07-16 14:49:55t1w2026-07-16yBK  c63010d63010