Wuebben, Jon <br/><br/>
Content is currency  : developing powerful content for web and mobile 

 - London   Nicholas brealey publishing  2011 
 - xxv, 264 p.  : ill.  ; 23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781857885736 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Marketing<br/>Content marketing--Mobile presence--Competitive research--Web content--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.872  / WUE