TY  - BOOK
AU  - Wuebben, Jon
TI  - Content is currency: : developing powerful content for web and mobile
SN  - 9781857885736 (pbk)
U1  - 658.872 
PY  - 2011///
CY  - London 
PB  - Nicholas brealey publishing
KW  - Management sciences
KW  - Marketing
KW  - Content marketing
KW  - Mobile presence
KW  - Competitive research
KW  - Web content
KW  - RSBM
N1  - Includes index
ER  -