Baines, Paul  Chris Fill <br/><br/>
Marketing 

 - United Kingdom  Oxford University Press, Oxford  2014 
 - xxviii, 737 p.  : ill., Col.,   ; 27 cm 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780199659531 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Business management--Marketing fundamentals--Marketing management--Marketing principles--Consumer behaviour--Marketing mix--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAI