00540nam a22001337a 450000500170000002000240001708200150004110000290005624500140008526000580009930000440015750000510020165001540025220260720141103.0  a9780199659531 (pbk)  a658.8bBAI  aBaines, PaulaChris Fill  aMarketing  aUnited KingdombOxford University Press, Oxfordc2014  axxviii, 737 p.b: ill., Col.,c ; 27 cm  aIncludes bibliographical references and index.  aManagement sciencesaBusiness managementvMarketing fundamentalsvMarketing managementvMarketing principlesvConsumer behaviourvMarketing mixvRSBM