00612nam a22001697a 4500 20260720141103.0 9780199659531 (pbk) 658.8 BAI Baines, Paul Chris Fill Marketing United Kingdom Oxford University Press, Oxford 2014 xxviii, 737 p. : ill., Col., ; 27 cm Includes bibliographical references and index. Management sciences Business management Marketing fundamentals Marketing management Marketing principles Consumer behaviour Marketing mix RSBM BK 0 0 0 0 GGL GGL 2026-07-20 Gift 0 658.8 BAI 122502 2026-07-20 14:11:42 1 2026-07-20 BK 63070 63070