TY  - BOOK
AU  - Baines, Paul
TI  - Marketing
SN  - 9780199659531 (pbk)
U1  - 658.8 
PY  - 2014///
CY  - United Kingdom
PB  - Oxford University Press, Oxford
KW  - Management sciences
KW  - Business management
KW  - Marketing fundamentals
KW  - Marketing management
KW  - Marketing principles
KW  - Consumer behaviour
KW  - Marketing mix
KW  - RSBM
N1  - Includes bibliographical references and index
ER  -