00705nam a22001697a 450000500170000002000240001708200150004110000290005624500140008526000580009930000440015750000510020165001540025294200070040695201050041399900170051820260720141103.0  a9780199659531 (pbk)  a658.8bBAI  aBaines, PaulaChris Fill  aMarketing  aUnited KingdombOxford University Press, Oxfordc2014  axxviii, 737 p.b: ill., Col.,c ; 27 cm  aIncludes bibliographical references and index.  aManagement sciencesaBusiness managementvMarketing fundamentalsvMarketing managementvMarketing principlesvConsumer behaviourvMarketing mixvRSBM  cBK  00104070aGGLbGGLd2026-07-20eGiftl0o658.8 BAIp122502r2026-07-20 14:11:42t1w2026-07-20yBK  c63070d63070