Bandyopadhyay, Subir <br/><br/>
Contemporary research in E-branding 

 - USA  Information Science Reference  2009 
 - xix, 358 p.  : ill.  ; 28 cm. 
<br/><br/> Includes appendix, references, about the contributors and index 
<br/><br/><label>ISBN: </label>9781599048130 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--E-branding--Internet marketing--Digital marketing--Online branding--Brand management--E-commerce --Web marketing--Electronic business--Brand equity--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.872  / BAN