00572nam a22001337a 450000500170000002000230001708200170004010000250005724500400008226000450012230000340016750000680020165001690026920260721111706.0  a9781599048130 (hb)  a658.872bBAN  aBandyopadhyay, Subir  aContemporary research in E-branding  aUSAbInformation Science Referencec2009  axix, 358 p.b: ill.c; 28 cm.  aIncludes appendix, references, about the contributors and index  aMarketingvE-brandingvInternet marketingvDigital marketingvOnline brandingvBrand managementvE-commerce vWeb marketingvElectronic businessvBrand equityvRSBM