Bandyopadhyay, Subir creator text USA Information Science Reference 2009 monographic xix, 358 p. : ill. ; 28 cm. Includes appendix, references, about the contributors and index Marketing E-branding Internet marketing Digital marketing Online branding Brand management E-commerce Web marketing Electronic business Brand equity RSBM 658.872 BAN 9781599048130 (hb) 20260721111706.0