TY  - BOOK
AU  - Bandyopadhyay, Subir
TI  - Contemporary research in E-branding
SN  - 9781599048130 (hb)
U1  - 658.872 
PY  - 2009///
CY  - USA
PB  - Information Science Reference
KW  - Marketing
KW  - E-branding
KW  - Internet marketing
KW  - Digital marketing
KW  - Online branding
KW  - Brand management
KW  - E-commerce
KW  - Web marketing
KW  - Electronic business
KW  - Brand equity
KW  - RSBM
N1  - Includes appendix, references, about the contributors and index
ER  -