00579nam a22001337a 450000500170000002000240001708200170004110000280005824500760008626000360016230000430019850000610024165001430030220260724153140.0  a9780415533379 (pbk)  a658.872bCHA  aChaffey, DaveaPR Smith  aEmarketing excellenceb: planning and optimizing your digital marketing  aUnited kingdombRoutledgec2013  axxi, 613 p.b: ill., Col.,c; 24.5 cm.  aIncludes bibliographical references, glossary and index.  aManagement sciencesaInternet marketingvSocial media marketingvElectronic commercevOnline advertisingvWeb analyticsvE-marketingvRSBM