Emarketing excellence
: planning and optimizing your digital marketing
Chaffey, Dave PR Smith
creator
text
United kingdom
Routledge
2013
monographic
xxi, 613 p. : ill., Col., ; 24.5 cm.
Includes bibliographical references, glossary and index.
Management sciences Internet marketing
Social media marketing
Electronic commerce
Online advertising
Web analytics
E-marketing
RSBM
658.872 CHA
9780415533379 (pbk)
20260724153140.0