TY  - BOOK
AU  - Chaffey, Dave
TI  - Emarketing excellence: : planning and optimizing your digital marketing
SN  - 9780415533379 (pbk)
U1  - 658.872 
PY  - 2013///
CY  - United kingdom
PB  - Routledge
KW  - Management sciences
KW  - Internet marketing
KW  - Social media marketing
KW  - Electronic commerce
KW  - Online advertising
KW  - Web analytics
KW  - E-marketing
KW  - RSBM
N1  - Includes bibliographical references, glossary and index
ER  -