00594nam a22001577a 4500 20260729164734.0 9780750683494 (pbk) 658.827 DIN Dinnie, Keith Nation branding : concepts, issues, practice United Kingdom Butterworth-Heinemann 2009 xxiv, 264 p. : ill. ; 24.5 cm. Includes bibliographical references, glossary and index. Management sciences Brand management Brand communications Branding project Operational plan Successful brand Marketing plan RSBM BK 0 0 0 0 GGL GGL 2026-07-28 Gift 0 658.827 DIN 122777 2026-07-28 14:54:17 1 2026-07-28 BK 63302 63302