TY  - BOOK
AU  - Dinnie, Keith
TI  - Nation branding: : concepts, issues, practice
SN  - 9780750683494 (pbk)
U1  - 658.827 
PY  - 2009///
CY  - United Kingdom
PB  - Butterworth-Heinemann
KW  - Management sciences
KW  - Brand management
KW  - Brand communications
KW  - Branding project
KW  - Operational plan
KW  - Successful brand
KW  - Marketing plan
KW  - RSBM
N1  - Includes bibliographical references, glossary and index
ER  -