TY  - BOOK
AU  -  Genevieve McDermott (Editor)
TI  - Building the scale: : workbook 6
SN  - 9781423950721 (pbk)
U1  - 658.812 
PY  - 2006///
CY  - Boston
PB  - Thomson Learning
KW  - Management sciences
KW  - Business enterprises
KW  - Retail management
KW  - Customer experience
KW  - Retail technology
KW  - Business growth
KW  - Store management
KW  - RSBM
N1  - Includes appendix
ER  -