Lazer, William  Melissa Dallas  Carl Riegel <br/><br/>
Hospitality and tourism marketing 

 - Michigan  The Educational Institute of the American Hotel & Lodging Association  2006 
 - xvii, 436 p.  : ill.  ; 22.6 cm. 
<br/><br/> Includes references and index. 
<br/><br/><label>ISBN: </label>9780866122696 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality management<br/>Hotel marketing--Tourism management--Tourism marketing--Customer service--Travel marketing--Marketing strategy--RIHCA
<br/><br/><label>Dewey Class. No.: </label>647.94068  / LAZ