TY  - BOOK
AU  - Lazer, William
TI  - Hospitality and tourism marketing
SN  - 9780866122696 (pbk)
U1  - 647.94068 
PY  - 2006///
CY  - Michigan
PB  - The Educational Institute of the American Hotel & Lodging Association
KW  - Hospitality management
KW  - Hotel marketing
KW  - Tourism management
KW  - Tourism marketing
KW  - Customer service
KW  - Travel marketing
KW  - Marketing strategy
KW  - RIHCA
N1  - Includes references and index
ER  -