00643cam a2200169 a 4500 20260730115430.0 9788131528389 (pbk) 9781111571290 (pbk) 658.816 SMI Smith, Tim J. Pricing strategy setting price levels, managing price discounts, & establishing price structures Andover Cengage Learning 2017 xxii, 318 p. : ill. ; 24 cm. Includes index. Pricing-Management Pricing strategy Price variances Price structures Customer perception Price promotion Yield management Life cycle FMS RSBM BK 63355 63355