TY  - BOOK
AU  - Smith,Tim J.
TI  - Pricing strategy : setting price levels, managing price discounts, & establishing price structures
SN  - 9788131528389 (pbk)
U1  - 658.816 
PY  - 2017///
CY  - Andover
PB  - Cengage Learning
KW  - Pricing-Management
KW  - Pricing strategy
KW  - Price variances
KW  - Price structures
KW  - Customer perception
KW  - Price promotion
KW  - Yield management
KW  - Life cycle
KW  - FMS
KW  - RSBM
N1  - Includes index
ER  -