Rayport, Jeffrey F.  Bernard J. Jaworski <br/><br/>
Best face forward  : why companies must improve their service interfaces with customers 

 - Boston  Harvard Business School Press  2005 
 - xxi, 262 p.  ; 24.2 cm. 
<br/><br/> Includes notes, glossary and index 
<br/><br/><label>ISBN: </label>9780875848679 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Services marketing--Technological innovation--Marketing management--Ervice management--Customer experience--Service interfaces--Business strategy--Service operations--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.812  / RAY