00640nam a22001337a 450000500170000002000230001708200170004010000450005724500920010226000480019430000280024250000390027065001970030920260810140431.0 a9780875848679 (hb) bRAYa658.812 aRayport, Jeffrey F.aBernard J. Jaworski aBest face forwardb: why companies must improve their service interfaces with customers c2005aBostonbHarvard Business School Press axxi, 262 p.c; 24.2 cm. aIncludes notes, glossary and index aManagement sciencesaServices marketingvTechnological innovationvMarketing managementvErvice managementvCustomer experiencevService interfacesvBusiness strategyvService operationsvRSBM