<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00688nam a22001577a 4500</leader>
  <controlfield tag="005">20260810140431.0</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780875848679 (hb)</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="b">RAY</subfield>
    <subfield code="a">658.812</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Rayport, Jeffrey F.</subfield>
    <subfield code="a">Bernard J. Jaworski</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Best face forward</subfield>
    <subfield code="b">: why companies must improve their service interfaces with customers</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="c">2005</subfield>
    <subfield code="a">Boston</subfield>
    <subfield code="b">Harvard Business School Press</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxi, 262 p.</subfield>
    <subfield code="c">; 24.2 cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes notes, glossary and index</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Management sciences</subfield>
    <subfield code="a">Services marketing</subfield>
    <subfield code="v">Technological innovation</subfield>
    <subfield code="v">Marketing management</subfield>
    <subfield code="v">Ervice management</subfield>
    <subfield code="v">Customer experience</subfield>
    <subfield code="v">Service interfaces</subfield>
    <subfield code="v">Business strategy</subfield>
    <subfield code="v">Service operations</subfield>
    <subfield code="v">RSBM</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">GGL</subfield>
    <subfield code="b">GGL</subfield>
    <subfield code="d">2026-07-30</subfield>
    <subfield code="e">Gift</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.812 RAY</subfield>
    <subfield code="p">122797</subfield>
    <subfield code="r">2026-07-30 12:39:19</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2026-07-30</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">63363</subfield>
    <subfield code="d">63363</subfield>
  </datafield>
</record>
