TY  - BOOK
AU  - Rayport, Jeffrey F.
TI  - Best face forward: : why companies must improve their service interfaces with customers
SN  - 9780875848679 (hb)
U1  - 658.812 
PY  - 2005///
CY  - Boston
PB  - Harvard Business School Press
KW  - Management sciences
KW  - Services marketing
KW  - Technological innovation
KW  - Marketing management
KW  - Ervice management
KW  - Customer experience
KW  - Service interfaces
KW  - Business strategy
KW  - Service operations
KW  - RSBM
N1  - Includes notes, glossary and index
ER  -