Post, Richard S.  Penelope N. Post <br/><br/>
Global brand integrity management  : how to protect your product in today's competitive environment 

 - New York  McGraw-Hill  2008 
 - xv, 309 p.  : ill.  ; 23.5 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071494441 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management marketing<br/>Brand management--Trademark protection--Corporate reputation--Product protection--Risk management--Global marketing--Brand protection--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.827  / POS