00593nam a22001337a 450000500170000002000230001708200170004010000390005724501040009626000320020030000350023250000200026765001720028720260810152020.0  a9780071494441 (hb)  a658.827bPOS  aPost, Richard S.aPenelope N. Post  aGlobal brand integrity managementb: how to protect your product in today's competitive environment  aNew YorkbMcGraw-Hillc2008  axv, 309 p.b: ill.c; 23.5 cm.  aIncludes index.  aBrand management marketingaBrand managementvTrademark protectionvCorporate reputationvProduct protectionvRisk managementvGlobal marketingvBrand protectionvRSBM