TY  - BOOK
AU  - Post, Richard S.
TI  - Global brand integrity management: : how to protect your product in today's competitive environment
SN  - 9780071494441 (hb)
U1  - 658.827 
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Brand management marketing
KW  - Brand management
KW  - Trademark protection
KW  - Corporate reputation
KW  - Product protection
KW  - Risk management
KW  - Global marketing
KW  - Brand protection
KW  - RSBM
N1  - Includes index
ER  -