Nagle, Thomas  John E. Hogan  Joseph Zale <br/><br/>
The strategy and tactics of pricing  : a guide to growing more profitably 

 - New Jersey  Pearson  2011 
 - 350 p.  : ill.  ; 23 cm. 
<br/><br/> Includes notes and index. 
<br/><br/><label>ISBN: </label>9780132546133 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Pricing-management--Revenue management--Customer perception--Profit maximization--Yield management--Pricing strategy--Price structures--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.816  / NAG