: a guide to growing more profitably Nagle, Thomas John E. Hogan Joseph Zale creator text New Jersey Pearson 2011 monographic 350 p. : ill. ; 23 cm. Includes notes and index. Management sciences Pricing-management Revenue management Customer perception Profit maximization Yield management Pricing strategy Price structures RSBM 658.816 NAG 9780132546133 (pbk) 20260821162805.0