TY  - BOOK
AU  - Nagle,Thomas
TI  - The strategy and tactics of pricing: : a guide to growing more profitably
SN  - 9780132546133 (pbk)
U1  - 658.816 
PY  - 2011///
CY  - New Jersey
PB  - Pearson
KW  - Management sciences
KW  - Pricing-management
KW  - Revenue management
KW  - Customer perception
KW  - Profit maximization
KW  - Yield management
KW  - Pricing strategy
KW  - Price structures
KW  - RSBM
N1  - Includes notes and index
ER  -