Enz, Cathy A.

Hospitality strategic management : concepts and cases - Canada John Wiley & Sons 2010 - xviii, 676 p. : ill. ; 24 cm.

Includes bibliographical references, notes, glossary and index.

9780470083598 (hb)


Hospitality management
Hospitality industry--Performance measurement--Corporate Strategy --Balanced scorecard--Loyalty marketing --Human resources--Public relation--RIHCA

647.94068 / ENZ