Enz, Cathy A.
Hospitality strategic management : concepts and cases
- Canada John Wiley & Sons 2010
- xviii, 676 p. : ill. ; 24 cm.
Includes bibliographical references, notes, glossary and index.
9780470083598 (hb)
Hospitality management
Hospitality industry--Performance measurement--Corporate Strategy --Balanced scorecard--Loyalty marketing --Human resources--Public relation--RIHCA
647.94068 / ENZ