TY  - BOOK
AU  - Solomon, Michael R.
TI  - Consumer behavior: : buying, having, and being
SN  - 9781292318103 (pbk)
U1  - 658.8342 
PY  - 2020///
CY  - United Kingdom
PB  - Pearson Education Limited
KW  - Management sciences
KW  - Consumer behavior
KW  - General management
KW  - Consumers attitudes
KW  - Marketing planning
KW  - Market surveys
KW  - Consumption
KW  - RSBM
N1  - Include appendix, glossary and index
ER  -