David, Fred R. Forest R. David

Strategic management concepts and cases : a competitive advantage approach - Boston Pearson Education Limited 2015 - 682, p. : ill., Col., ; 27 cm.

includes glossary and index.

9781292016894 (pbk)


Management sciences
Strategic planning--Strategic management--Strategic planning--Accounting issues--Marketing issues--Strategy types--RSBM

658.4012 / DAV