Mackellar, Jo <br/><br/>
Event audiences and expectations 

 - New York  Routledge Taylor and Francis Group  2014 
 - xv, 163 p.  : ill.  ; 23.5 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415630085 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality management<br/>Event management--Audience engagement--Consumer behaviour--Audience behaviour--Research audiences--Marketing event--RSBM
<br/><br/><label>Dewey Class. No.: </label>394.2  / MAC