Shaoming Zou (editor) Huifen Fu

International marketing : emerging markets - UK Emerald Group 2011 - xiv, 307 p. : ill. ; 23.5 cm.

Includes bibliographical references and index.

9780857244475 (hb)


Management sciences
International marketing--Supplementary material--Market development--Marketing strategies--Marketing plan--Global markets--RSBM

658.848 / INT