Shaoming Zou (editor) Huifen Fu
International marketing : emerging markets
- UK Emerald Group 2011
- xiv, 307 p. : ill. ; 23.5 cm.
Includes bibliographical references and index.
9780857244475 (hb)
Management sciences
International marketing--Supplementary material--Market development--Marketing strategies--Marketing plan--Global markets--RSBM
658.848 / INT