Shih, Clara <br/><br/>
The Facebook era  : tapping online social networks to market, sell, and innovate 

 - Boston  Pearson Education  2011 
 - xvi, 350 p.  : ill.  ; 23.5 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780137085125 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Computer network--Social networking strategies--Business enterprises--Customer service--Social network--Marketing rules--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.872  / SHI