00567nam a22001337a 450000500170000002000240001708200170004110000160005824500850007426000360015930000360019550000510023165001510028220260819155818.0  a9780137085125 (pbk)  a658.872bSHI  aShih, Clara  aThe Facebook erab: tapping online social networks to market, sell, and innovate  aBostonbPearson Educationc2011  axvi, 350 p.b: ill.c; 23.5 cm.  aIncludes bibliographical references and index.  aManagement sciencesaComputer networkvSocial networking strategiesvBusiness enterprisesvCustomer servicevSocial networkvMarketing rulesvRSBM