: tapping online social networks to market, sell, and innovate Shih, Clara creator text Boston Pearson Education 2011 monographic xvi, 350 p. : ill. ; 23.5 cm. Includes bibliographical references and index. Management sciences Computer network Social networking strategies Business enterprises Customer service Social network Marketing rules RSBM 658.872 SHI 9780137085125 (pbk) 20260819155818.0