TY  - BOOK
AU  - Shih, Clara
TI  - The Facebook era: : tapping online social networks to market, sell, and innovate
SN  - 9780137085125 (pbk)
U1  - 658.872 
PY  - 2011///
CY  - Boston
PB  - Pearson Education
KW  - Management sciences
KW  - Computer network
KW  - Social networking strategies
KW  - Business enterprises
KW  - Customer service
KW  - Social network
KW  - Marketing rules
KW  - RSBM
N1  - Includes bibliographical references and index
ER  -