00525nam a22001337a 450000500170000002000240001708200150004110000190005624500370007526000330011230000450014550000510019065001500024120260819122634.0  a9780273686880 (pbk)  a658.8bBRA  aBradley, Frank  aInternational marketing strategy  aEnglandbPrentice Hallc2005  axxvii, 408 p.b: ill., Col.,c; 25.5 cm.  aIncludes bibliographical references and index.  aManagement sciencesaMarketing strategyvTechnology innovationvConsumer productsvIndustrial productsvIndustrial marketsvRisk managementvRSBM