TY  - BOOK
AU  - Bradley, Frank
TI  - International marketing strategy
SN  - 9780273686880 (pbk)
U1  - 658.8 
PY  - 2005///
CY  - England
PB  - Prentice Hall
KW  - Management sciences
KW  - Marketing strategy
KW  - Technology innovation
KW  - Consumer products
KW  - Industrial products
KW  - Industrial markets
KW  - Risk management
KW  - RSBM
N1  - Includes bibliographical references and index
ER  -