Zaltman, Gerald  Lindsay H. Zaltman <br/><br/>
Marketing metaphoria 

 - Boston  Harvard Business School Publishing  2008 
 - xxi, 230 p.  : ill.  ; 24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781422121153 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Digital Marketing--Consumer thinking--Managers benefits--Deep metaphors--Depth deficit--RSBM--GLB-LHR
<br/><br/><label>Dewey Class. No.: </label>658.834  / ZAL