00490nam a22001337a 450000500170000002000230001708200170004010000400005724500250009726000530012230000340017550000200020965001270022920260815111854.0  a9781422121153 (hb)  a658.834bZAL  aZaltman, GeraldaLindsay H. Zaltman  aMarketing metaphoria  aBostonbHarvard Business School Publishingc2008  axxi, 230 p.b: ill.c; 24 cm.  aIncludes index.  aManagement sciencesaDigital MarketingvConsumer thinkingvManagers benefitsvDeep metaphorsvDepth deficitvRSBMvGLB-LHR