TY  - BOOK
AU  - Zaltman, Gerald
TI  - Marketing metaphoria
SN  - 9781422121153 (hb)
U1  - 658.834 
PY  - 2008///
CY  - Boston
PB  - Harvard Business School Publishing
KW  - Management sciences
KW  - Digital Marketing
KW  - Consumer thinking
KW  - Managers benefits
KW  - Deep metaphors
KW  - Depth deficit
KW  - RSBM
KW  - GLB-LHR
N1  - Includes index
ER  -