Kuiper, Gabrielle  Bert Smit <br/><br/>
Imagineering  : innovation in the experience economy 

 - UK  CAB International   2011 
 - xiii, 278 p.  : ill.  ; 24.5 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781780644653 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Experience economy--Emerging economics--Marketing strategies--Branding marketing--Customer relations--Economics values--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.4063  / KUI