00554nam a22001337a 450000500170000002000240001708200180004110000330005924500570009226000330014930000370018250000510021965001500027020260816170245.0  a9781780644653 (pbk)  a658.4063bKUI  aKuiper, GabrielleaBert Smit  aImagineeringb: innovation in the experience economy  aUKbCAB International c2011  axiii, 278 p.b: ill.c; 24.5 cm.  aIncludes bibliographical references and index.  aManagement sciencesaExperience economyvEmerging economicsvMarketing strategiesvBranding marketingvCustomer relationsvEconomics valuesvRSBM