TY  - BOOK
AU  - Kuiper, Gabrielle
TI  - Imagineering: : innovation in the experience economy
SN  - 9781780644653 (pbk)
U1  - 658.4063 
PY  - 2011///
CY  - UK
PB  - CAB International 
KW  - Management sciences
KW  - Experience economy
KW  - Emerging economics
KW  - Marketing strategies
KW  - Branding marketing
KW  - Customer relations
KW  - Economics values
KW  - RSBM
N1  - Includes bibliographical references and index
ER  -